iMediasoft® Case Studies - iRoC Technologies

First target: Attract venture capitals

Make accessible and comprehensible for banks and financial deciders the market interest and the viability of the iRoC's chip protection technology.

2nd target: Marketing & Communication in order to assign potential worldwide clients of the semiconductor industry.

Provide potential customers with an insight into the correlations between the technological evolution and the emergence of problems related to soft-errors. Underline the competitiveness of the solutions proposed by iRoC vs. the classical approaches.

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	Description
	Client	iRoC Technologies
	Profile	Start-up in microelectronics
	Date	2000
	Task	To conceive and design the communication and marketing tools for iRoC chip protection technology



		Continuous advancements toward deep sub-micron reveal new threats like soft errors that might challenge the Moore's Law. Target group: Markets potentially affected by soft-errors in ICs like Space & Defense, Smart Cards, Networking/High-End Computing, and Automotive/Transportation.


		Analysis and synthesis in order to generate the suitable scenario for iRoC technology; Graphics for creating an inventive iRoC design and its animated technologies; Programming in multimedia virtual environment and Internet; Project Management to ensure the coherence of the whole project.

A 3 level interactive tool on CD-ROM for the enounced targets as well as for exhibitions and specific events through computer generated animations and specific explanations

1. Understanding the Neutrons world and their radiation effects on components and systems
2. Actual technologies and its difficulties to increase chip performances
3. Future iRoC solutions and viability

Corporate website assuring the quality of iRoC image and its online information. The products and services provided by iRoC are e-ready accessible through a secure membership mechanism.

Extranet communication system connecting the laboratories, universities and public at large interested. The iRoC University website would target the joint of iRoC technologies and educational/scientific resources of the affiliated member. Technical issues available through means of forum, courseware and online resources, in the fields of Soft Errors issue, transient errors, neutrons and alpha particle impact on semiconductors, IP design, microelectronic issues, etc.

Company image and its graphic chart

Printed materials for events and advertising.